Tower Completes Brand Transition to TAL Insurance
Tower Insurance has announced the completion of its brand transition to TAL Insurance for its Retail Life Insurance and Investment businesses. The new name and brand will now be used in all of TAL Insurance's marketing, product and promotional material moving forward.
The TAL Insurance name and brand was first announced in May 2011 following Tower Australia's separation and de-merger from Tower New Zealand.
"The completion of our brand transition marks the start of our next, exciting chapter as Australia's life insurance specialist." said Mr Brett Clark, TAL's CEO of Retail Life Insurance.
Mr Clark further stated TAL's ongoing commitment to product excellence, high quality service outcomes, and market-leading technology applications.
The brand transition also follows TAL's announcement of the policy enhancements made to its exiting Accelerated Protection policy covering life insurance, income protection and trauma insurance updates.
October 2011