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ING Insurance brand transition to OnePath

ING Insurance will be changing its name and brand to OnePath on 15 November 2010.

This change is part of the last transition after ANZ purchased ING Group’s shareholding November 2009. Previously, ING Australia had operated as a joint venture between ANZ (49%) and the ING Group (51%).

Will the entire ING brand be changed to OnePath?

At the time of the acquisition, it was agreed that ING Australia could continue to use the ING brand under licence while it transitioned to its new brand. On 5 August 2010 ANZ announced OnePath as the new name and brand for ING Australia.

Not all ING businesses will change their name to OnePath. OnePath is the new name for ING Australia – the superannuation, investment and insurance business.

ING DIRECT, ING Investment Management and ING Real Estate continue to be owned by ING Group and will continue to operate under the ING name and brand.

Will the OnePath brand change affect my life insurance?

The name change will not affect the life insurance, superannuation or investment arrangements you have in place with ING Australia today. This means there is nothing you need to do.

Prior to the launch you may see flyers in ING Insurance collateral or receive a letter from ING Insurance informing you of the brand change. Following the launch of the OnePath brand in November 2010 you will also start to see communications under the OnePath brand.

The business that serves you under the OnePath brand will be the same as the one you deal with today, and who has been helping Australians grow and protect their wealth for over 130 years, previously as Mercantile Mutual and more recently ING Australia.

Communication between ING Australia and ANZ

Now that ANZ and ING Australia are related companies, sharing of customer information is permitted within the scope of each company’s privacy policy, for instance where one company within the group provides administrative services to another. Both ING Australia and ANZ are committed to ensuring the confidentiality and security of their customer’s personal information, and comply with the Privacy Act and the National Privacy Principles.

Related Links: ING InsuranceOnePath Insurance

About Russell Cain

Russell Cain(Can be on found on Google +) is the CEO of xLife Pty Ltd, an award winning life insurance comparison service which incorporates the Life Insurance Direct and xLife brands. He has over 10 years experience in the accounting and finance industry as well as over 15 years experience in running small business. It was in 2005 when running one of these small businesses that xLife first materialised as Russell realised the importance of sound financial advice, high level of customer service and the important of openness and transparency with customers. In his spare time, Russell is an avid property investor and home renovator, enjoys cycling and playing squash and also participates in an entrepreneurial mentoring program where he currently helps mentor small business owners to help achieve their goals.